According to the recently released Forrester CRM Playbook Benchmark, 64% of organizations* struggle to get the right insights from their CRM systems.
CRM technology initiatives often spiral out of control and become multi-million dollar investments that fail to deliver the results.
In this webinar, we discussed key strategies to optimize your CRM/CX investments and shared a real-life example from Sharp Business USA's CRM implementation.
Watch the webinar recording to learn how to:
*2021 Forrester CRM Benchmark Report
Chief Customer Officer, Customertimes
Heather L. Horwath
National Salesforce Administrator, Sharp Business USA
Sales Director, Customertimes UK