Are the coming years a threat or an opportunity? The answer depends on your level of preparation.
In the new normal, go-to-market strategy has permanently changed. And since pharmaceutical development is moving ahead like never before, your organization must adapt to have a successful product launch.
How strong is your launch strategy? Has your playbook been updated to account for increased hybrid adoption? Can your tech stack handle cross-functionality?
A successful launch requires a new approach: stronger technology integrations, increased personalization, and highly targeted content.
Watch the Launch Excellence in a Post-Pandemic World roundtable, and discover a new roadmap - one that combines a hybrid, agile system with next-level thinking, AI elements, and compatible digital health solutions.
Let’s take launch to a new level.
Jalilah Gibson
Global Marketing Director: Specialty Products, ex-GSK
Sergey Zinin
Global Vice President of Verticals, Customertimes
Hadeel ElAmer
Global Digital Health Manager, Abbott
Paul Simms
Moderator and Industry Influencer