CRM: It's a Journey, Not an Event

Discover why go-live is not the end of the journey but closer to the beginning.

Available On-Demand.

According to a recent Harvard Business Review article, one-third of all CRM projects fail. Additional sources report 43% of CRM customers use fewer than half of platform features and that 50% of paid CRM features are left unused.

With Forrester predicting continued consolidation of departmental CRMs into broader business solutions now and in the coming years, is your business prepared?

Hear from industry experts from Sharp, Customertimes, and Salesforce how to design your Salesforce initiative for success by reducing time to value, remaining agile, and establishing a continuous improvement process. Topics include:

• Key considerations for managing an effective implementation
• Best practices for integrating acquisitions with disparate business models
• Planning for new capabilities and creating a future roadmap
• Leveraging new innovations as part of your continuous improvement journey